Technology, automation and A.I. for more efficient, transparent and strategic property management

Solutions AI-driven for the Real Estate Management: an integrated modular suite in REFTree to digitise processes and decisions.

An integrated ecosystem for real estate management

The digital solutions of IdeaRE are integrated into the platform REFTree, which is the central system for the unified and consistent management of real estate assets. 

Mockup dell’app REFTree: dashboard per la gestione immobiliare.

REFTree

The Real Estate Management platform for integrated property asset management.

Centralise all data, documents and operational flows related to real estate assets in a single digital environment. 
It manages technical records, maintenance activities, requests, contracts, documentation and KPIs in a coordinated manner, improving efficiency, transparency and control. 

Our digital solutions

Digital solutions extend the functionality of REFTree, supporting specific activities such as surveying, data analysis, document management, ticketing and field operations.

These solutions are designed to meet the complex needs of property management by combining cloud technologies, artificial intelligence and process automation.

Each product is modular, scalable and designed to simplify daily activities, improve operational control and support strategic decisions.

REFnow

Real-time digital surveying, directly from smartphones and tablets. 
REFNow enables precise measurements to be taken thanks to technologies LiDAR and computer vision. It automatically generates floor plans, meshes and 3D models, reducing time and margins of error in census, updating and technical verification activities. 

A.I. Document Intelligence

OCR and semantic analysis with data cleaning and data integration for technical, legal and administrative archives; reduces time and errors.

BIM Models in Power BI

BIM analytics and digital twin: 3D visualisation, thematic mapping and dynamic reports for technical monitoring and data-driven decisions.

REFGenius

Automated management of reports and requests.
REFGenius uses artificial intelligence and speech synthesis to automatically receive, classify and sort calls and tickets. 

Track all interactions and support a faster, more efficient and monitorable service. 

REFEstimates

Automatic cost estimation for building and maintenance work.
REFEstimates analyses images, floor plans and notes to generate detailed measurements and estimates. 
Utilise official price lists and AI algorithms to simplify financial planning and accelerate operational decisions.

Tenants App

The mobile app for communicating with tenants and assignees. 
The Tenants app enables end users to submit requests, receive updates, access documents, and monitor the status of reports. 
It promotes transparent, responsive and digitised management of the relationship between the manager and tenants.

App Facility

The operational tool for staff in the field. 
The Facility app supports technicians and operators in their daily activities: inspections, checks, maintenance and verifications. It allows access information, complete checklists, track interventions, and work even when offline.

Frequently asked questions (FAQ)

What is REFTree?

REFTree is the platform of IdeaRE (Idea Real Estate S.p.A.) for the integrated governance of real estate assets. It centralises data, processes and information to support asset management.

Digital Solutions are operational modules that extend REFTree, each focusing on a specific process (survey, estimation, documents, ticketing, analytics, interactions). They operate in the same environment and share data and workflows.

They support timely activities along the value chain: from data collection and structuring to economic planning and operational and performance monitoring. They make information usable in decision-making and control processes.

It depends on the process to be supported: REFnow for relief, REFestimates for economic estimates, REFGenius for handling requests, A.I. Document Intelligence for document archives, BIM Models in Power BI for analyticsTenants App e App Facility for operational activities. The solutions can be adopted individually or in combination.

Yes. Digital Solutions are designed to work in an integrated manner with REFTree, ensuring continuity between operational phases and a unified view of data.

Digital Solutions integrate with REFTree and can dialogue with ERP and other business systems, enabling synchronisation and alignment of information. This reduces duplication and improves data consistency and quality.

REFTree allows profiles and access levels to be defined, tasks to be assigned and progress to be monitored. Operations are traceable, supporting control, auditability and coordination between the actors involved.

Discover all our solutions

A single ecosystem for reliable data, controlled processes and data-driven decisions in the Real Estate Management.