The most advanced and comprehensive Real Estate Management system

REFTree is the platform developed by IdeaRE which allows integrated monitoring and intervention in all aspects of property management, increasing the profitability of the property through constant monitoring and evaluation of management processes. 

Mockup laptop con REFTree: dashboard di Real Estate Management con AI per Asset, Property e Facility

Integrated property management, from governance to operations

REFTree is a digital platform for integrated real estate management. 

Centralise data, documents and flows in one cloud environment and allows monitoring and intervention in all aspects of property management, ensuring efficiency, profitability and compliance. 

The platform supports the digital transformation of PAs, funds, banks and corporations with AI-driven modules and open integrations. 

It also overcomes fragmentation of real estate information, improving data governance, process traceability and operational control throughout all phases of asset management. 

Mockup dell’app REFTree: dashboard per la gestione immobiliare.

Three layers, endless management possibilities

REFTree organises property management on three integrated levels: Asset, Property e Facility. The three layers operate on the same data and coordinate technical, contract and maintenance master data, with tracked workflows and shared KPIs to support fast and scalable decisions.

Asset Management

Unify the’technical registry and ensures complete and accurate management of data on buildings, facilities and spaces. 

Property Management

Manages contracts, leases, invoicing and compliance, with integrated income and schedule control. 

Facility Management

Coordinate maintenance and services with workflow tracking, ticketing, SLAs and final accounts.

Our numbers

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mln m² managed
+ 0 k
active users on REFTree
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managed real estate portfolios  

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mln real estate units managed

REFTree: features, tools and integrations for property management

The platform integrates operational tools, data governance and an open ecosystem of integrations to support all property management activities. 

Operational tools for total control

Data governance and secure operations

An open ecosystem: BIM, DWG, API and AI

Integrated digital ecosystem

REFTree can be integrated with modular digital solutions designed to extend the functionality of the platform in specific areas.
From digital surveying to document analysis, from BIM visualisation to ticketing, through to estimations, user communication and field operations, each solution allows the platform to be adapted to the different needs of real estate management.

REFnow

The app mobile for real-time digital surveying. Thanks to technology LiDAR and computer vision, allows 3D models, floor plans and meshes to be generated with millimetre accuracy, reducing time and error margins.

A.I. Document Intelligence

OCR and semantic analysis with data cleaning and data integration for technical, legal and administrative archives; reduces time and errors.

BIM Models in Power BI

BIM analytics and digital twin: 3D visualisation, thematic mapping and dynamic reports for technical monitoring and data-driven decisions.

REFGenius

The automated call and request handling system. It uses artificial intelligence and speech synthesis to provide a seamless and traceable user experience, reducing operational costs and improving response times. REFTree.

REFEstimates

The solution that simplifies the economic estimation of construction work. It analyses images, notes and floor plans to produce comprehensive metric calculations and estimates, using official price lists and artificial intelligence algorithms. 

Tenants App

Digital counter for tenants: documents, communications and alerts in real timeintegrated with back-office processes.

App Facility

Digital management and real-time monitoring of maintenance for the Real Estate Managementintegrating property managers, maintainers and suppliers directly on smartphones.

Frequently asked questions (FAQ)

What is REFTree?

REFTree is the platform of IdeaRE (Idea Real Estate S.p.A.) for the integrated governance of complex real estate assets. It is a digital solution developed by RINA Prime to enable structured, centralised and scalable asset management real summer. 

It integrates technical, documentary and operational data in a single environment, creating a true heritage information hub.

It represents the technological basis for the monitoring, governance e the valorisation of real estate.

It serves to centralise data, processes and information throughout the entire asset lifecycle, supporting operational control and decision-making. It makes it possible to overcome the information fragmentation typical of complex assets, improving efficiency and transparency. 

It enables data management.driven, with real-time access to up-to-date and structured information. 

It supports strategic and operational planning, facilitating cost and performance control. 

It supports technical, administrative and economic management, including maintenance, contracts, investments and KPI monitoring. 
It covers the entire lifecycle of the asset, from planning through operational management to decommissioning. It integrates facility processes and property management with advanced analysis and reporting tools. 

It allows continuous monitoring of the technical, economic and ESG performance of properties.

Enables reduced information fragmentation, greater traceability and data-driven decisions.driven. It improves transparency and’auditability processes, facilitating compliance with ESG regulations and obligations. 

It supports strategic decisions on investments, maintenance and portfolio enhancement. 

Strengthens overall control of assets, increasing operational efficiency and asset resilience.

It can be used for complex multi-asset assets, both public and private. Specifically trove application in public administrations, real estate funds, corporations and complex infrastructures. 

It is particularly suitable for geographically distributed portfolios with high management complexity.

Enhances governance of real estate

Centralise data and processes with REFTree and our professional services. It enables data-driven decisions, end-to-end control and continuous compliance.